Monochrome Watches
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The Code 41 UNIFY Calls For Tolerance, Equality and Diversity.

Collaborative watchmaking in the the most literall sense of the word, in the pursuit of noble ideals.

| By Xavier Markl | 2 min read |

Since founding Code41 in 2016, Lausanne-based designer Claudio D’Amore has set his brand apart through transparency, community engagement, and fair pricing. From a product perspective, Code41 has developed a unique portfolio of watches with distinct aesthetics, sporty vibes, and often featuring openworked dials. The brand’s latest collection, UNIFY, is somewhat more approachable and consensual. However, it still carries a strong message, promoting ideals of tolerance, equality, and diversity. UNIFY timepieces will be regularly offered as collaborative editions with artists and personalities who share these fundamental values.

For its first UNIFY collaboration, Code41 has partnered with Sharoz Makarechi, an Iranian-American entrepreneur, artist, and activist dedicated to inclusivity. The 88-piece limited edition watch features a dial connected to her Substance Project, which combats the mass incarceration of Black Americans. The dial is emblazoned with a clenched fist, symbolizing unity and the defence of human rights. A portion of the proceeds will be donated to the Equal Justice Initiative organization.

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Somewhat derived from the X41, the watch is presented in a new quirky 38mm case with an elevated round bezel topping a tonneau/cushion-like foundation. Its water resistance is rated at 100m / 10ATM. Flip the watch over, and the exhibition case back reveals the automatic Sellita SW290-1 caliber, a small second version of the tried-and-tested SW200 (itself a clone of the ETA 2824). As such, it runs at 4Hz and has a power reserve of 41 hours. Its stop-second mechanism allows for precise setting.

Besides the limited-edition watch, the UNIFY collection will be part of the permanent lineup, featuring three models with different dial options: blue, silver, and white. The white dial model includes an “equity flag” small second subdial in a gradient spectrum of skin colours. The small seconds subdial is positioned at 9 o’clock, opposite to the date. All dials are finished with applied markers and hands with luminous inserts, and a crosshair design.

The Code41 UNIFY is fitted with an integrated steel bracelet and it is secured to the wrist by a double folding clasp. The watch is available for pre-order as of June 19 2023 3PM CET until July 31st 2024. Price is set at CHF 1,390 for the regular collection and CHF 1,540 for the 88-piece limited edition. There is also a quartz alternative priced at CHF 790.

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2 responses

  1. Just what we don’t need: more do-gooder hypocrisy so the watch crowd feels like they are contributing.


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